Local SEO

Win the Local Customers Who Are Ready to Call Today

When someone searches "near me," they want to hire this week. We make sure the call comes to you. One solo family law attorney went from 7th–9th in Google Maps to #1 and from about 8 to 31 consultations a month.

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The Problem

Why Local Customers Call Someone Else

You’re good at the work. These are the reasons the phone still rings next door.

  • Below the fold in the map. If you’re not near the top of Google Maps, most people never scroll far enough to see you.

  • Details that don’t match. Different names, addresses or phone numbers across directories make Google less sure about you.

  • One page for every town. You serve ten areas, but your site only talks about one.

  • Bought leads. Lead platforms sell the same job to several companies, and you compete on price for every one.

  • Referral rollercoaster. A good month, then a quiet one, with nothing steady underneath.

How Many Local Buyers Are Searching

These are monthly searches across the US for a few "near me" services, and the average cost of a single ad click on each. Every one of these customers can find you without that cost when you win the local results.

Source: DataForSEO, Google keyword data (search volume and cost per click), US monthly averages, October 2026.

823,000Monthly searches for "plumber near me" ($39 per click)
368,000Monthly searches for "electrician near me" ($23 per click)
165,000Monthly searches for "roofer near me" ($26 per click)
33,100Monthly searches for "gutter installation near me" ($25 per click)

Local Search Is Won on the Basics, Done Properly

Local search isn’t mysterious. Google wants to send people to a business it can trust: one with a complete, accurate profile, consistent details across the web, a clear page for each service and area, and a site that works on a phone.

Most local businesses have pieces of that. Very few have all of it, kept up month after month. That gap is where we work.

What Changes

  • Your Google Business Profile becomes complete and stays accurate
  • Your business details match everywhere they appear
  • Each service area gets its own page, so you can win searches beyond your office’s town
  • Every call and form is tracked back to where it came from

What Happens in Your Monthly Hours

Local SEO, Google Business Profile work and your website all draw on the same monthly hours.

Google Business Profile

Every field complete and accurate, the right categories and services, posts when there’s a real reason, and your photos and videos uploaded.

Local Citations

Your business details built and kept consistent across the directories that matter in your industry.

Service Area Pages

A page for each service and area you want more work from, written for the people searching there.

Technical Fixes

Speed, mobile and crawl problems fixed, so your site doesn’t lose the customer after the click.

Local Links

Links from local and industry sources that tell Google you’re established in your market.

Call and Lead Tracking

Every call, form and chat traced back to its source, on a live dashboard.

How It Works

  1. 1.

    Discovery Call

    We look at who wins the map and local results in your area today, and tell you honestly whether we can beat them.

  2. 2.

    Fix the Local Foundation

    Profile, citations and technical problems first, because everything else builds on them.

  3. 3.

    Build Out Your Areas

    Service and area pages, local links and content, prioritized by where the paying work is.

  4. 4.

    Track Every Call

    You see what local search brings in each month, and where we’re putting the next month’s hours.

Client Result: Solo Family Law Attorney

Stuck at 7th–9th in Google Maps, Now 31 Consultations a Month

A solo family law attorney was getting about 8 consultations a month and sat 7th to 9th in Google Maps, below firms that weren’t better at the work. Six months later she held the #1 spot in Maps, booked 31 consultations a month, paid 38% less per lead and saw a 214% return.

Case StudyDivorce Attorney
#1Google Maps, up from 7th–9th
214%ROI at 6 months

Monthly consultations

Before
Month 63.9×
-38%Cost per lead
6 mo.From 8 to 31 a month

More Local Results

Results from individual clients; names withheld for confidentiality.

30+Organic leads a month for a gutter company that stopped buying leads
-26%Online marketing costs for that same gutter company
Year-roundConsistent lead flow for an HVAC company, with 29% lower paid spend
Brad WiesenWiesen Roofing and Exteriors
I would recommend Matthew to anybody. He backs up what most SEO guys can't do: get your Google ranking moving up fast and more calls. He is polite, precise and to the point, and he understands the business.
Pricing

Buy Senior SEO Time. Want More Done? Buy More Time.

Every tier is a set monthly allocation of senior SEO hours on your site. More hours mean more work shipped each month.

Foundation

12 senior SEO hours / month

$3,000/mo

For businesses in one market that want steady, compounding progress.

  • 12 hours of senior SEO work on your site every month
  • Technical fixes, content, local and Google Business Profile work, links and reporting, prioritized by what moves revenue first
  • Live dashboard of calls, forms and revenue by channel
  • Add 4-hour blocks whenever you want more done
Book Your Discovery Call

Authority

32 senior SEO hours / month

$7,500/mo

For competitive markets and multi-area businesses that want to lead.

  • 32 hours of senior SEO work on your site every month
  • Technical fixes, content, local and Google Business Profile work, links and reporting, prioritized by what moves revenue first
  • The most work shipped each month, across every service and area you serve
  • Live dashboard of calls, forms and revenue by channel
  • Add 4-hour blocks whenever you want more done
Book Your Discovery Call

Add-on hours: need more done in a given month? Add 4-hour blocks for $1,200, on any tier.

How pricing works →

Frequently Asked Questions

Why do you sell hours?

Because hours are what you’re actually buying: senior SEO time spent on your business. Each tier is a set monthly allocation, so you always know how much work goes in, and we spend it on whatever will move your revenue most that month. Want more done? Buy more time: 4-hour blocks are $1,200 on any tier.

How fast will I see results?

It depends on how competitive your area is. A solo family law attorney moved from 7th–9th in Google Maps to #1 and from about 8 to 31 consultations a month within six months. We’ll tell you what’s realistic in your market on the call.

Do you manage my reviews?

No. Reviews stay with you: you ask your customers for them and you reply to them, because you know your customers best. We make sure the profile those reviews sit on is complete, accurate and active.

I serve several towns. Can I win all of them?

That’s what service area pages are for. Each area you want more work from gets its own page, so you can compete beyond the town where your office is.

What do you need from me?

Manager access to your Google Business Profile (you keep ownership), access to your website, the photos and videos of your work for us to upload, and the list of services and areas you want more jobs from.

How is this different from other agencies?

You’re buying senior time, spent on the basics done properly and kept up every month. No posting quotas, no busy work, and every call traced to its source.

Is there a minimum commitment?

No. There’s no minimum commitment. What we will tell you honestly: depending on how competitive your niche is, clients who invest more hours tend to get better results, faster. We’ll recommend the right level for your market on your discovery call.

What does reporting look like?

You get a real-time dashboard showing calls, form submissions, chat interactions and revenue by channel, so you can see exactly what the work produces. No impressions reports, no rankings for searches nobody buys from.

The Next Step

Find Out Who’s Winning Your Local Market, and Whether We Can Beat Them.

Book a discovery call. We’ll look at your market, your competitors and what your customers search for, and tell you honestly whether we’re a fit. If we’re not the right answer, you’ll hear that from us on the call.

Book Your Discovery Call

Ready for More Clients?

Senior SEO time, every month. Want more done? Buy more time.

Book Your Discovery Call