Real Businesses. More Customers. Measured ROI.
Our strongest results come from three kinds of businesses: law firms, roofing companies and boutique and destination wedding photographers. Here is what changed for them, in leads and return on investment.
Book Your Discovery CallThe Short Version
Leads and return on investment from individual clients. Client names and identifying details have been changed or omitted to protect confidentiality, except where the client has agreed to be named. Results shown are real but specific to individual circumstances.
Legal: Solo Practices Bringing In Clients Every Month
Legal clients research hard before they call, and the cost of a click is high. Both of these attorneys run solo practices. Both now get a steady flow of consultations from search instead of waiting on referrals.
A Stalled Solo Patent Practice Now Brings In 103 Leads a Month
Michael Meyer came to us after a slow stretch: a paused campaign, thin reviews and patchy search presence. We relaunched Local Service Ads, paid ads and SEO together. He now averages 103 leads a month, his best month brought in 164, he holds #1 in Google Maps and the return on his marketing is over 1000%.

"I could almost justify a night shift on how many potential client requests come in through my website."
Michael Meyer, Patent Attorney, Michael Meyer LawMonthly leads
Buried 7th–9th in Google Maps, Now 31 Consultations a Month
A solo family law attorney with years of strong outcomes was hard to find on Google. Six months of Local Service Ads, paid ads and SEO working together took her from about 8 consultations a month to 31, to the #1 spot in Google Maps, and to a 38% lower cost per lead.
Monthly consultations
We'll Look at Your Market and Tell You Honestly Whether We're a Fit.
Results like these depend on your market, your competitors and how fast you want to move. Book a discovery call and we'll show you what it would take in yours, on a realistic timeline.
Book Your Discovery CallA 15-Year-Old Roofer Losing Jobs Online Went to 60+ Leads a Month
Fifteen years of quality work, and competitors with weaker service were taking the jobs because they showed up first. Lead volume doubled in 90 days. At six months: 60+ leads a month, up from about 20, a 387% ROI and 40% less spent on ads. One month brought in 13 full roof replacement leads, a 10,300% ROI for that month alone.
Monthly leads
From Referrals and Instagram Only to Booked 18 Months Ahead
Every booking used to come from referrals and Instagram. The work was on-page optimization: reworking the studio's existing pages around the searches couples type when they start planning. The studio is now a top result for "wedding photographer [city]", booked 18 months in advance, focused on destination weddings and choosing which weddings to take.
"Each year my business has seen a 5x in sales as a result of Photon SEO. My business is on the first page of Google and within the top search results. They truly take pride in excellent communication."
J. Trinh, Owner, Boutique Wedding PhotographyResults From Other Service Businesses
Names withheld for confidentiality.
Estate Planning Attorney Becomes the Leading Local Result
Now the leading result for "estate planning attorney [city]", and attracting higher-net-worth clients.
Gutter Company Replaces Bought Leads
30+ organic leads a month instead of bought leads, and 26% lower online marketing costs.
HVAC Company Ends the Seasonal Swings
Consistent lead flow year-round, and 29% lower PPC spend with more total leads.
What Clients Say
An invaluable resource for my firm, and years later as I'm growing my business. Their efforts led directly to more people messaging my website, calling me, and becoming clients. Honest, very knowledgeable, who I would happily recommend to family.
I would recommend Matthew to anybody. He backs up what most SEO guys can't do: get your Google ranking moving up fast and more calls. He is polite, precise and to the point, and he understands the business.
I've known Matt for multiple decades, so I was comfortable with his character and work ethic long before we started working together. I'd probably still be working for another law firm if it weren't for Matt. I can directly trace nearly all of my clients to his SEO work. A successful business isn't built overnight, nothing worthwhile is, but Matt will provide a solid foundation.
I started getting clients from outside my immediate region, I'd start getting clients from California, Wisconsin, Texas, Florida, on the coasts. And then eventually I started getting international clients, and at this point I could almost justify a night shift on how many potential client requests come in through my website. You can almost name the country, and I've probably had a client from there at this point.
Read the Full Case Studies
Each one walks through where the business started, what we did and the numbers that followed.
Divorce Attorney
From 8 to 31 consultations a month in 6 months, and #1 in Google Maps.
Read the case study →Wedding Photographer
From referrals and Instagram only to booked 18 months in advance.
Read the case study →Questions About Our Results
Why do you report leads and ROI rather than revenue?
Because those are the numbers we can measure and stand behind: every call and form is traced to its source, and ROI compares what came in against what was spent on marketing. Your revenue is yours to report.
Are these results typical?
They're real, and they're specific to each business, market and timeline. We don't promise rankings or numbers. On the call we'll look at your market and give you an honest view of what's realistic.
How fast did these clients see results?
It varies. The roofer's lead volume doubled in 90 days; the family law attorney went from about 8 to 31 consultations a month in six months. Paid ads can bring in leads in as little as 7–14 days while SEO builds.
Why do you price by hours?
Because hours are what you're actually buying: senior SEO time spent on your site. Foundation is 12 hours for $3,000 a month, Growth is 20 hours for $5,000 and Authority is 32 hours for $7,500. Want more done? Buy more time: add 4-hour blocks for $1,200 on any tier.
Is there a minimum commitment?
No. There’s no minimum commitment. What we will tell you honestly: depending on how competitive your niche is, clients who invest more hours tend to get better results, faster. We’ll recommend the right level for your market on your discovery call.
What does reporting look like?
You get a live dashboard showing calls, form submissions, chat interactions and revenue by channel, so you can see exactly what your hours produce. No fluff metrics.
Want to Know What's Possible in Your Market?
Book a discovery call. We'll look at your market and competitors before we talk, and tell you honestly whether we're a fit.
Here's what happens next:
- 1.
Book Your Discovery Call
Pick a time that suits you. It takes 30 minutes.
- 2.
We Do the Homework First
Before we talk, we look at your market, your competitors and how your marketing performs today.
- 3.
You Get an Honest Answer
We tell you what it would take to win more customers in your market, and whether we're the right fit to do it.
