More Roof Jobs From Homeowners Who Call You First
Stop buying leads that five other roofers also bought. Roofers pay around $40 a click to show up for “roof repair near me.” We build the site, pages and local presence that bring those homeowners to you directly. Book a discovery call and we’ll look at your market and tell you honestly whether we’re a fit.
Book Your Discovery CallWhy Good Roofers Lose Jobs Online
It’s rarely the quality of the work. It’s who the homeowner finds first.
Leads sold to five roofers at once. Lead platforms sell the same homeowner to several companies. You race to call back, then race to the lowest price.
Competing on price alone. When the homeowner is already talking to three other roofers, the cheapest bid wins and your margins go with it.
Worse roofers showing up first. Years of quality work mean nothing to a homeowner who finds a competitor in the Maps results before they find you.
Storm season, then silence. Booked solid after hail, crickets the rest of the year, with crews to keep busy either way.
A website that sends people away. A dated site makes homeowners assume dated work. They leave before they ever see what you can do.
No idea what’s working. Money goes into ads and lead services, and nobody can say which of them produced a signed job.
What Homeowners Search, and What Roofers Pay per Click
Average monthly US searches, and the average cost per click roofers pay to appear on them as paid ads. Every one of these searches is a homeowner with a roof problem right now. Source: DataForSEO keyword data (Google search volume and cost per click), United States, 12-month monthly averages, October 2026.
Storm Season Shouldn’t Be Your Only Season
Roofing demand moves with the weather, but it doesn’t disappear. The same keyword data shows the swing, and shows that someone is always searching:
- “storm damage roof repair” ran from about 1,900 searches a month in the quiet months to 9,900 in July and September 2026
- “roof leak repair” peaked at 40,500 a month in October and November 2025 and February 2026
- “roofer near me” never dropped below 110,000 searches in any month of the last year
A roofer who only shows up when the ad budget is on catches the peaks and pays top price for them. A roofer whose pages rank gets the calls in every month, including the ones that keep crews busy between storms.
Source: DataForSEO keyword data (Google search volume and cost per click), United States, 12-month monthly averages, October 2026.
Bought Leads vs. Homeowners Who Found You
Buying leads and clicks
- The same lead sold to several roofers
- Pay $26–$40 for every click, whether it signs or not
- Win on price, lose on margin
- Leads stop the day the spending stops
Ranking in your service area
- Homeowners who found you, not a list of five
- No extra charge for each organic or Maps click
- Win on reputation and work quality
- Pages that keep producing calls month after month
What We Do in Your Monthly Hours
Your hours go to the work that brings in signed roofing jobs first, re-prioritized every month.
A Website That Converts
Fast, mobile-first pages with your own project photos presented properly and a clear call to action on every page, so visitors call instead of leaving.
Service and City Pages
A page for every service (repair, replacement, storm damage, gutters, siding) and every city you serve, built around what homeowners there actually search.
Google Business Profile & Maps
Full profile optimization, accurate service areas, citations across the directories that matter and the job photos you send us, uploaded. Asking customers for reviews stays with you.
Content Homeowners Trust
Plain answers to the questions people ask before they hire a roofer, so your site starts the sale before you pick up the phone.
Links & Authority
Quality links from relevant local and industry sites, so you can compete with the roofers who’ve held page one for years.
Tracking That Ties to Jobs
Every call and form traced to the search that produced it, so you know what’s worth more of your hours.
How It Works
- 1.
Look at Your Market
We study the roofers outranking you: what they rank for, where their links come from and how their profiles are set up.
- 2.
Fix the Foundation
Site speed, mobile, broken pages and a conversion path that turns visitors into calls.
- 3.
Build the Pages That Win Jobs
Service and city pages for the work you want more of, starting with the searches closest to a signed job.
- 4.
Strengthen Your Local Presence
Profile, citations and links, so you show up in Maps for the searches in your service area.
- 5.
Measure and Reinvest
Track every lead to its source and put next month’s hours where the jobs are coming from.
From ~20 Leads a Month to 60+ in Six Months
A 15-year-old roofing company with excellent work was losing jobs to competitors who simply showed up first. We rebuilt the website, built 70+ service and city pages, added content, links and local search, and rebuilt the paid ads with proper tracking. Lead volume doubled in 90 days. At six months: 60+ leads a month, 387% ROI and 40% less ad spend. One month brought 13 full roof replacement leads, a 10,300% return that month.
Monthly leads
The Numbers Behind That Result
One roofing client, name withheld for confidentiality.
I would recommend Matthew to anybody. He backs up what most SEO guys can’t do: get your Google ranking moving up fast and more calls. He is polite, precise and to the point, and he understands the business.
You’re Buying Senior SEO Time. Want More Done? Buy More Time.
Every tier is a set monthly allocation of senior SEO hours on your site. More hours mean more work shipped each month.
Foundation
12 senior SEO hours / month
$3,000/mo
For businesses in one market that want steady, compounding progress.
- 12 hours of senior SEO work on your site every month
- Technical fixes, content, local and Google Business Profile work, links and reporting, prioritized by what moves revenue first
- Live dashboard of calls, forms and revenue by channel
- Add 4-hour blocks whenever you want more done
Growth
20 senior SEO hours / month
$5,000/mo
For businesses ready to outpace competitors across more services and areas.
- 20 hours of senior SEO work on your site every month
- Technical fixes, content, local and Google Business Profile work, links and reporting, prioritized by what moves revenue first
- More pages, fixes and links shipped every month than Foundation
- Live dashboard of calls, forms and revenue by channel
- Add 4-hour blocks whenever you want more done
Authority
32 senior SEO hours / month
$7,500/mo
For competitive markets and multi-area businesses that want to lead.
- 32 hours of senior SEO work on your site every month
- Technical fixes, content, local and Google Business Profile work, links and reporting, prioritized by what moves revenue first
- The most work shipped each month, across every service and area you serve
- Live dashboard of calls, forms and revenue by channel
- Add 4-hour blocks whenever you want more done
Add-on hours: need more done in a given month? Add 4-hour blocks for $1,200, on any tier.
Questions Roofers Ask Us
Why do you sell hours instead of a package?
Because hours are what you’re actually buying: senior SEO time spent on your business. Each tier is a set monthly allocation, so you always know how much work goes in, and we spend it on whatever will bring in the most revenue that month. Want more done? Buy more time: add 4-hour blocks for $1,200 in any month, on any tier.
How fast will I see more leads?
It depends on your market and where your site starts. For the roofer above, lead volume doubled within 90 days and passed 60 a month by month six. On your discovery call we’ll look at your market and give you a realistic timeline.
What do you need from me?
Your services and service area, photos of your real jobs (we upload them; we don’t create them), and quick sign-offs on new pages. Asking happy customers for reviews stays with you.
I only serve one or two cities. Is it worth it?
A focused service area is often easier to win, because every hour goes into the searches that matter to you. We’ll tell you on the call whether your market makes sense.
How is this different from the last SEO company I tried?
We judge the work by signed jobs and cost per lead, not rankings. Every call and form is tracked to its source, and your hours go wherever the jobs are coming from.
Can you guarantee #1 rankings?
No one honestly can. What we can promise is the work in your hours, done properly, and reporting that shows exactly what it produced.
What if my website is bad?
Then that’s usually the first job. A fast, modern site that matches the quality of your work is often the quickest win.
Is there a minimum commitment?
No. There’s no minimum commitment. What we will tell you honestly: depending on how competitive your niche is, clients who invest more hours tend to get better results, faster. We’ll recommend the right level for your market on your discovery call.
What does reporting look like?
You get a real-time dashboard showing calls, form submissions, chat interactions and revenue by channel, so you can see exactly what your hours produce.
Do you run paid ads too?
Yes, as a separate service: $2,500 a month plus 5% of ad spend, with your ad spend paid directly to the ad platform. Paid ads are not taken out of your SEO hours.
Ready to Win the Jobs Going to Your Competitors?
Book a discovery call. We’ll look at the roofers outranking you, what your searches cost in paid ads, and tell you honestly whether we’re the right fit.
- Website
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- Service & City Pages
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- Maps
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- Signed Roof Jobs