More Signed Clients From the People Already Searching for a Lawyer
Every month, about 40,500 people in the US type “divorce lawyer near me” into Google, and firms pay an average of $174 a click on “personal injury lawyer.” We build the pages, profile and authority that bring those people to your firm without a meter running on every click. Book a discovery call and we’ll look at your market and tell you honestly whether we’re a fit.
Book Your Discovery CallWhere Your Next Clients Are Going Today
None of this says anything about how good a lawyer you are. It’s about who people find first.
The referral rollercoaster. A good month, then two slow ones. Your caseload depends on who happened to mention your name.
Paying for every click. Firms pay around $57 a click for “criminal defense attorney” and about $29 for “family law attorney.” Stop paying and the calls stop the same day.
Shared leads. Lead platforms sell the same inquiry to several firms, so you’re racing other attorneys to call back and competing on price before you’ve said a word.
Less experienced firms showing up first. The firm down the street with half your track record sits in the Maps results. You don’t.
One “Practice Areas” page. A divorce client and a business owner search in completely different words. One page trying to cover both ranks for neither.
A website that doesn’t tell a worried person what to do next. People looking for a lawyer are often in a hard moment. If your site doesn’t answer their question and make the next step obvious, they go back and call someone else.
What Your Future Clients Search, and What Each Click Costs
These are average monthly US searches, and the average cost per click firms pay to appear on them as paid ads. Rank in the Maps and organic results instead and those clicks cost you nothing extra. Source: DataForSEO keyword data (Google search volume and cost per click), United States, 12-month monthly averages, October 2026.
How Clients Choose an Attorney Now
The trust is built long before the first call. A modern law firm SEO strategy follows the whole path, not just the last search.
- 1.
Something Happens
An accident, an arrest, a divorce filing, a death in the family, an invention worth protecting.
“what to do after a car accident”
- 2.
They Research
They ask Google or an AI tool to explain their situation, and start forming opinions about who knows what they’re talking about.
“do I need a lawyer for an uncontested divorce?”
- 3.
They Shortlist
They search for an attorney in their practice area and area. The Maps results and page one become the shortlist.
“divorce attorney [city]”
- 4.
They Check You Out
They read your Google reviews, your directory profiles and your website to decide whether you’re credible.
- 5.
They Call
They contact the firm that kept showing up, answered their questions and looked like the right fit.
Rent the Click, or Own the Result
Paid ads have a place, and we run them. But a firm that only rents its clients pays again for every one. A firm that ranks keeps getting calls from the same pages month after month.
Renting your clients
- Pay $25–$174 every time someone clicks
- Calls stop the day the budget stops
- Shared leads you race other firms to call back
- Caseload set by referrals and luck
Owning your search results
- Practice-area pages that keep bringing in calls
- Maps placement for the searches in your area
- Inquiries from people who chose you specifically
- A steady pipeline you can plan around
What We Do in Your Monthly Hours
Your hours go to the work that brings in signed clients first, re-prioritized every month.
A Page for Every Practice Area
Dedicated pages for each practice area and case type you want more of, written in the words your clients actually search, with a clear next step on every page.
Google Business Profile & Maps
The right categories (not just “Law Firm”), complete services, attorney details and the photos you send us, uploaded. Asking clients for reviews stays with you; we make sure the profile those reviews sit on gets found.
Every City and County You Serve
Location pages so you show up for “[practice area] attorney [suburb]” across your whole market, not just the city your office is in.
Content for the Research Phase
Plain-English answers to the questions people ask before they hire, so they arrive at the consultation already trusting you.
Structured for AI Answers
Clear question-and-answer content and consistent firm details across Google and the legal directories, so AI tools have something accurate to cite when they answer legal questions.
Authority & Technical Fixes
Quality links and directory listings, plus the speed, mobile and crawl fixes that stop Google trusting your pages less than a competitor’s.
A Stalled Solo Practice Now Averaging 103 Leads a Month
A solo patent attorney came off a slow stretch with a paused campaign. We relaunched Local Service Ads and paid ads around high-intent IP searches with full tracking, and fed the winning searches into SEO. He now averages 103 leads a month, with a best month of 164, ranks #1 in Google Maps and holds 549 page-one keywords.
“I started getting clients from outside my immediate region, I’d start getting clients from California, Wisconsin, Texas, Florida, on the coasts. And then eventually I started getting international clients, and at this point I could almost justify a night shift on how many potential client requests come in through my website. You can almost name the country, and I’ve probably had a client from there at this point.”
Michael Meyer, Patent Attorney, Michael Meyer LawMonthly leads
From 8 Consultations a Month to 31 in Six Months
A solo family law attorney with years of strong outcomes sat 7th–9th in Google Maps. Six months of Local Service Ads, paid ads and SEO working together took her to #1 in Maps, nearly quadrupled her consultations and cut her cost per lead by 38%.
Monthly consultations
It Works Across Practice Areas
Another result from a law firm client, name withheld for confidentiality.
Estate Planning Attorney
Now the leading result for “estate planning attorney [city]” and attracting higher-net-worth clients.
What Attorneys Say About Working With Us
An invaluable resource for my firm, and years later as I’m growing my business. Their efforts led directly to more people messaging my website, calling me, and becoming clients. Honest, very knowledgeable, who I would happily recommend to family.
I’ve known Matt for multiple decades, so I was comfortable with his character and work ethic long before we started working together. I’d probably still be working for another law firm if it weren’t for Matt. I can directly trace nearly all of my clients to his SEO work. A successful business isn’t built overnight, nothing worthwhile is, but Matt will provide a solid foundation.
You’re Buying Senior SEO Time. Want More Done? Buy More Time.
Every tier is a set monthly allocation of senior SEO hours on your site. More hours mean more work shipped each month.
Foundation
12 senior SEO hours / month
$3,000/mo
For businesses in one market that want steady, compounding progress.
- 12 hours of senior SEO work on your site every month
- Technical fixes, content, local and Google Business Profile work, links and reporting, prioritized by what moves revenue first
- Live dashboard of calls, forms and revenue by channel
- Add 4-hour blocks whenever you want more done
Growth
20 senior SEO hours / month
$5,000/mo
For businesses ready to outpace competitors across more services and areas.
- 20 hours of senior SEO work on your site every month
- Technical fixes, content, local and Google Business Profile work, links and reporting, prioritized by what moves revenue first
- More pages, fixes and links shipped every month than Foundation
- Live dashboard of calls, forms and revenue by channel
- Add 4-hour blocks whenever you want more done
Authority
32 senior SEO hours / month
$7,500/mo
For competitive markets and multi-area businesses that want to lead.
- 32 hours of senior SEO work on your site every month
- Technical fixes, content, local and Google Business Profile work, links and reporting, prioritized by what moves revenue first
- The most work shipped each month, across every service and area you serve
- Live dashboard of calls, forms and revenue by channel
- Add 4-hour blocks whenever you want more done
Add-on hours: need more done in a given month? Add 4-hour blocks for $1,200, on any tier.
Questions Attorneys Ask Us
Why do you sell hours instead of a package?
Because hours are what you’re actually buying: senior SEO time spent on your business. Each tier is a set monthly allocation, so you always know how much work goes in, and we spend it on whatever will bring in the most revenue that month. Want more done? Buy more time: add 4-hour blocks for $1,200 in any month, on any tier.
How fast will I see more consultations?
It depends on your practice area and how competitive your market is. For the divorce attorney above, Local Service Ads produced new consultations within 10 days while the SEO built; she reached 31 a month by month six. On your discovery call we’ll look at your market and give you a realistic timeline, not a sales one.
What do you need from me?
Time to understand your practice and the cases you want more of, your sign-off on legal content before it goes live, and any photos of you and your office you’d like on your profile. Asking happy clients for reviews stays with you.
How is this different from the SEO agency I already tried?
We judge the work by signed clients and cost per lead, not rankings. We build a page for each case type you want, track every call and form to the search that produced it, and spend your hours on whatever will bring in the most business that month.
Do you understand bar advertising rules?
Legal content is written with advertising rules in mind: no promised outcomes, careful use of case results and testimonials, and disclaimers where your state requires them. Flag anything specific to your state bar and we build it in.
Can a small firm compete with the big ones?
Local search rewards the strongest local presence, not the biggest budget. The divorce attorney above is a solo practice and holds #1 in Google Maps in her city.
Is there a minimum commitment?
No. There’s no minimum commitment. What we will tell you honestly: depending on how competitive your niche is, clients who invest more hours tend to get better results, faster. We’ll recommend the right level for your market on your discovery call.
What does reporting look like?
You get a real-time dashboard showing calls, form submissions, chat interactions and revenue by channel, so you can see exactly what your hours produce.
Do you run paid ads too?
Yes, as a separate service: $2,500 a month plus 5% of ad spend, with your ad spend paid directly to the ad platform. Paid ads are not taken out of your SEO hours.
Find Out What Your Market Is Worth to Your Firm
Book a discovery call. We’ll look at who outranks you for your practice areas, what those searches cost in paid ads, and tell you honestly whether we’re the right fit.
- Practice-Area Pages
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- Maps
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- Authority
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- Signed Clients