Marketing That Shows Up in Your Revenue, Not Just Your Reports
I'm Matt Tarsikes, founder of Photon SEO and a marketing strategist. I build complete growth systems that combine paid search, organic SEO and local search into a single, compounding engine, so the right customers find you and call.
Book Your Discovery Call
Hi, I'm Matt Tarsikes
I'm obsessed with one thing: results that actually show up in your revenue, not just your reports.
I build complete growth systems that combine paid search, organic SEO and local search into a single, compounding engine.
You're great at what you do. You understand your business and your craft inside and out. But online marketing isn't why you started this business, and it isn't what gets you excited. Yet a lot of owners I talk to are scrambling for new clients every month. I've worked with hundreds of business owners in exactly that position.
Why I Started Photon SEO
I founded Photon SEO because I was tired of seeing talented business owners struggle with inconsistent lead flow. You shouldn't have to choose between doing great work and worrying about your pipeline.
I built this company on a simple belief: local businesses deserve a marketing system that actually works, one that's predictable, measurable and designed to grow with them. No fluff. No gimmicks. No "spray and pray" tactics that waste your time and money. Every strategy is built around your specific market, your competitors and your growth goals.
Credentials
- University of Nebraska at Omaha
- IBM AI Fundamentals Certified
- SEO & SEM Specialist
- Paid Search, Local Search Marketing and Lead Generation Systems
- Best Bet Marketing Expert
What I Do: Marketing That Moves the Needle
Three channels, built to work as one system for your market.
Paid Search
Tightly targeted paid ads campaigns built to bring qualified leads in the door, often within 7–14 days, with every call and form tracked back to the search that produced it.
Organic SEO
Expert-level content and technical SEO built around the searches that actually convert, so you stop paying for every click as organic rankings take over.
Local Search
Google Business Profile optimization and Maps rankings, so you're in front of the high-intent "near me" searches in your area.
Most Owners We Talk To Have Lived Through This
Sound familiar?
Referrals aren't coming in as often as you need them to
Your calendar lacks the steady stream of qualified appointments you're aiming for
An ads experiment brought in calls, but hardly any serious buyers
Earlier attempts at SEO took hours and money with little to show for it
You compete on price because nobody can see what makes you different
Average Results in the First Six Months
Averages across clients in their first six months: what a properly built marketing system delivers.
What You Get Instead of the Usual Agency Experience
Every principle below comes from watching owners pay for work that never reached their bottom line.
The usual agency experience
- Your account handed to whoever is free that month
- Busywork that fills a report but never moves revenue
- Rankings for keywords nobody buys from
- Confusing reports full of jargon
- One-size-fits-all strategies
- Slow answers once the sale is made
Photon SEO
- Senior SEO time on your site, every month
- Hours spent on what moves revenue first
- Success measured in calls, customers and ROI
- Plain-English reporting you actually understand
- A strategy built for your market and your competitors
- Straight answers, even when they're uncomfortable
How We Work
What you can expect from us every month.
Senior Time, Not Hand-Offs
You're buying senior SEO time. The hours on your plan go into experienced work on your site, not into training someone new on your account.
No Busywork
Every hour goes to the technical fixes, content, local work and links most likely to bring in customers that month. If a task won't move revenue, it doesn't get done just to fill a report.
Radical Transparency
You'll always know what we're doing, why we're doing it and what it's producing. No smoke and mirrors, no jargon-filled reports designed to confuse you.
Revenue Over Vanity Metrics
We don't care about rankings for the sake of rankings. We care about calls, customers and ROI, and every strategy is built around them.
Education, Not Mystery
You should understand what we're doing and why. We'll explain how search works, what to expect and how to judge whether it's working.
No BS, Ever
We'll tell you what's working, what's not and what needs to change. You deserve honesty, not empty promises or excuses.
Featured Results
Leads and return on investment from individual clients. Client names and identifying details have been changed or omitted to protect confidentiality, except where the client has agreed to be named. Results shown are real but specific to individual circumstances.
Michael MeyerFounderMichael Meyer LawI've known Matt for multiple decades, so I was comfortable with his character and work ethic long before we started working together. I'd probably still be working for another law firm if it weren't for Matt. I can directly trace nearly all of my clients to his SEO work. A successful business isn't built overnight, nothing worthwhile is, but Matt will provide a solid foundation.
You're Buying Senior SEO Time. Want More Done? Buy More Time.
Every plan is a set monthly allocation of senior SEO hours on your site: Foundation is 12 hours for $3,000 a month, Growth is 20 hours for $5,000 and Authority is 32 hours for $7,500. Need more in a given month? Add 4-hour blocks for $1,200 on any tier. Paid ads management is separate: $2,500 a month plus 5% of ad spend, with your ad spend paid directly to the platform.
- Foundation · 12 hrs
- +
- Growth · 20 hrs
- +
- Authority · 32 hrs
- =
- More Work Shipped Every Month
Don't Just Take My Word for It
Cutting our ad budget in half while DOUBLING our leads? I didn't think it was possible. When Photon audited our account, they found we were bidding on hundreds of worthless keywords and had zero conversion tracking. Basically lighting money on fire.
An invaluable resource for my firm, and years later as I'm growing my business. Their efforts led directly to more people messaging my website, calling me, and becoming clients. Honest, very knowledgeable, who I would happily recommend to family.
I would recommend Matthew to anybody. He backs up what most SEO guys can't do: get your Google ranking moving up fast and more calls. He is polite, precise and to the point, and he understands the business.
Frequently Asked Questions
Who will actually work on my account?
You work with me directly. I build the strategy and the system for every account myself, and my team works alongside me on it. Your monthly hours go into senior work on your site, not into training someone new.
How is Photon SEO different from other agencies?
We use your ad data and market research to find the searches that bring in paying customers, spend your hours on the work most likely to win them, and report results in calls, customers and revenue. No vanity metrics, no busywork.
Why do you price by hours?
Because hours are what you're actually buying: senior SEO time spent on your site. Foundation is 12 hours for $3,000 a month, Growth is 20 hours for $5,000 and Authority is 32 hours for $7,500. Want more done? Buy more time: add 4-hour blocks for $1,200 on any tier.
What do you need from me?
About 30 minutes upfront to learn your business, then the occasional 15-minute check-in for approvals. You send us your own photos and videos and we upload them. Asking for and answering reviews stays with you, because you know your customers best.
How fast will I see results?
Paid ads can bring in leads in as little as 7–14 days. SEO builds over the following months, and the full effect of the system usually shows within the first six months, with continued improvement after that. We'll give you a timeline for your market on the call.
Is there a minimum commitment?
No. There’s no minimum commitment. What we will tell you honestly: depending on how competitive your niche is, clients who invest more hours tend to get better results, faster. We’ll recommend the right level for your market on your discovery call.
What does reporting look like?
You get a live dashboard showing calls, form submissions, chat interactions and revenue by channel, so you can see exactly what your hours produce. No fluff metrics.
Let's Find Out Whether We're the Right Fit
Stop chasing clients. Book a discovery call: we'll look at your market and tell you honestly whether we're a fit, and what it would take to bring in more customers, consistently and profitably.
Here's what happens next:
- 1.
Book Your Discovery Call
Pick a time that suits you. It takes 30 minutes.
- 2.
We Do the Homework First
Before we talk, we look at your market, your competitors and how your marketing performs today.
- 3.
You Get an Honest Answer
We tell you what it would take to win more customers in your market, and whether we're the right fit to do it.