Paid Ads That Bring In Customers, Not Just Clicks
Calls this month from people ready to hire, with every dollar traced to the call it produced. Managed for a flat $2,500 a month plus 5% of your ad spend, and your spend goes straight to the platform.
Book Your Discovery CallWhere Your Ad Budget Is Going Today
If any of these sound like your account, you’re paying for clicks that never become customers.
Broad, expensive keywords. Your ads show for searches from people who were never going to hire you.
No conversion tracking. You can see clicks. You can’t see which ones turned into calls or jobs.
Ads that send people to your homepage. The click costs you money, then the visitor leaves without calling.
Set it and forget it. The account was built once and nobody has looked at the search terms since.
Nothing builds up. The moment you pause the budget, the phone goes quiet again.
Every Wasted Click Costs Real Money
These are average costs for one click on searches your competitors are bidding on right now. At these prices, an account with no tracking and no negative keywords is burning money on every bad match.
Source: DataForSEO, Google keyword data (search volume and cost per click), US monthly averages, October 2026.
Ads Should Be the Fast Start, Not the Whole Plan
Paid ads are the fastest way to get your phone ringing. They are also the most expensive way to keep it ringing, because you pay for every click, forever.
So we run them two ways at once. First, to bring in customers now: tight campaigns on the searches that signal someone is ready to hire, with every call and form tracked back to the keyword that produced it. Second, as a test lab: the ads show us which searches actually turn into paying jobs, and that tells us where SEO work will pay off.
As more of your customers start finding you without an ad, you need less ad spend to hit the same numbers. One roofing client grew from about 20 to 60+ leads a month while spending 40% less on ads. An HVAC company cut paid spend by 29% and got more total leads.
What’s Included in Management
Everything it takes to run the account well. You answer the phone and close the jobs.
Search Term Research
We find the searches people type when they’re ready to hire, and leave out the ones that only look good in a report.
Campaign Build or Rebuild
Tightly structured campaigns, written for your services and your customers. If you have an account already, we audit it first and keep what’s working.
Conversion Tracking
Calls, forms and chats tracked from day one, so you can see which keywords and ads bring in customers.
Landing Pages That Convert
Ads go to pages built to turn a click into a call, not to your homepage.
Ongoing Optimization
Bids, search terms, negative keywords and ad tests reviewed and adjusted as the data comes in.
Plain-English Reporting
Spend, calls, forms, cost per lead and revenue by channel, on a live dashboard.
How It Works
- 1.
Discovery Call
We look at your market, your competitors and your current account, if you have one, and tell you honestly whether ads make sense for you.
- 2.
Audit and Build
We set up tracking, clean up or rebuild the campaigns and point them at landing pages built to convert.
- 3.
Launch and Tighten
Campaigns go live. We cut the searches that waste money and push budget to the ones that bring in customers.
- 4.
Feed What Works Into SEO
The searches that convert become the pages we build for organic search, so more customers arrive without a per-click cost.
A Solo Patent Practice Now Averaging 103 Leads a Month
Michael Meyer runs a solo patent practice. Today it averages 103 leads a month, with a best month of 164, holds the #1 spot in Google Maps and has 549 keywords on page one. The return on his marketing is over 1000%.
"I can directly trace nearly all of my clients to his SEO work."
Michael Meyer, Patent Attorney, Michael Meyer LawMonthly leads
What Paid Ads Have Done Inside Our Clients’ Plans
Results from individual clients, where ads ran alongside SEO and local work. Names withheld unless the client agreed to be named.
Cutting our ad budget in half while DOUBLING our leads? I didn't think it was possible. I've been working with Matt and his team on our Google Ads and SEO for over a year, and the results have been more than impressive. When Photon audited our account, they found we were bidding on hundreds of worthless keywords and had zero conversion tracking. Basically lighting money on fire.
Simple, Separate Pricing for Paid Ads
- 1.
Book your discovery call
We look at your market and your account before we talk.
- 2.
Get a straight answer
We tell you whether ads will pay off for you, and what budget your market needs.
- 3.
Launch with tracking
Every call and form tracked from the first day.
Paid Ads Management
Management fee
$2,500per month, plus 5% of ad spendWhat’s included
- Campaign strategy, build and ongoing optimization
- Search term and negative keyword management
- Call, form and chat tracking
- Landing page recommendations and builds
- Live dashboard of cost per lead and revenue by channel
Ad spend is paid directly to the ad platform, never through Photon SEO. Paid ads management is separate from SEO hours; see SEO tiers on the pricing page.
Frequently Asked Questions
Why a flat fee plus a percentage of spend?
The flat $2,500 covers the work every account needs: strategy, builds, tracking, optimization and reporting. The 5% of spend covers the extra work that comes with a bigger account: more campaigns, more search terms and more testing.
Do I pay my ad spend to you?
No. Your ad spend is paid directly to the ad platform from your own account. You only pay us the management fee.
How much should I spend on ads?
It depends on your market and what a click costs there. In some markets a single click costs over $100, in others it’s under $10. On your discovery call we’ll look at your market and tell you what budget makes sense, or whether ads make sense at all.
How fast will I see results?
Ads can bring in calls as soon as campaigns are live. The first weeks are about tightening: cutting the searches that waste money and pushing budget to the ones that bring customers in.
Can you take over my existing account?
Yes. We audit what you have, keep what’s working and fix or rebuild the rest. The account stays yours.
Are ads included in my SEO hours?
No. Paid ads management is separate from SEO hours. Many clients run both, because the ads show us which searches convert and SEO lowers how much you need to spend over time.
What do you need from me?
Access to your ad account (or we set one up in your name), a clear picture of the jobs you want more of, and quick answers when a lead comes in that we need to understand.
Is there a minimum commitment?
No. There’s no minimum commitment. What we will tell you honestly: depending on how competitive your niche is, clients who invest more hours tend to get better results, faster. We’ll recommend the right level for your market on your discovery call.
What does reporting look like?
You get a real-time dashboard showing calls, form submissions, chat interactions and revenue by channel, so you can see exactly what the work produces. No impressions reports, no rankings for searches nobody buys from.
Find Out Whether Paid Ads Will Pay Off in Your Market.
Book a discovery call. We’ll look at your market, your competitors and what your customers search for, and tell you honestly whether we’re a fit. If we’re not the right answer, you’ll hear that from us on the call.
Book Your Discovery Call